Origins Info - Know your consumers

Welcome to OriginsInfo

OriginsInfo specialises in geodemographics and the production of geodemographic software tools. Our key product is Origins, a segmentation tool that helps organisations to understand the cultural, ethnic and linguistic origins of their users, customers, clients and employees.

Investigating Customers Origins
OriginsInfo has created a tool which enables an organisation to better understand the cultural, ethnic and linguistic origins of its users, customers, clients and employees. The tool is called Origins. This section details the application and its uses.

Personal and Family Name Origins
Using a variety of data sources we have created a database of over 1.25 million family names and 500,000 personal names. Enter a person's name and you will be able to identify its cultural origins.

Street and House Names Profiler
This research investigates changes in fashion over time in both the first and the second element in street names, such as of ‘Coronation’ and ‘Street’ and of ‘Albert’ and ‘Square’. Enter your street or house name to find what sorts of addresses share that name.

Obtaining an Origins Licence
Origins is one of a portfolio of segmentation systems distributed by Experian. These systems are designed to help organisations target their customer communications in a more effective manner. This section explains how you can obtain a licence to use the product